Strategic Orientations to Strengthen Policymaking: Study of Small-Scale Cassava-Based Agroindustry in Central Java, Indonesia

The cassava agroindustry is an essential part of the food sub-sector, and as it provides economic benefits for business actors from upstream to downstream. development industry has been focused on aspects cultivation, whereas processing, marketing, management, innovation also need support. This study aims formulate strategic orientations SMEs in developing cassava-based agroindustry. exploratory was conducted with products made cassava. A total 115 Central Java Province were taken samples using stratified random sampling. Factor analysis performed Principle Component Analysis (PCA). covered product focus short-term orientation survive; market knowledge flexibility; long-term penetration or development; create differentiation; reactive strategy stability. These five should be considered win competition, build a competitive advantage, face changes environment. However, implementing them required commitment SMEs, government support, collaboration larger industries. Thus, could applied regional policy improve performance Java.